SHIFT
Branding / Product design
Year \ 2019
Shift reinvents how brands interpret data, unlock profit, and inspire their teams to act
What I did…
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The entire team focused on unveiling user needs and Product key selling points
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I led a team brand personality and tone of voice workshop to discover what the brand is and what is not.
Duration: 2h30
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Tudo começa com uma ideia. Talvez você queira abrir uma empresa. Talvez você queira transformar um passatempo em algo mais sério.
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2x 2h Workshop
First name generation
2. Narrowing down the names, voting and availability
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Item description
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Item description
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Item description
Shift believes in challenging the status quo and helping brands thrive in a continuously evolving marketplace in order to drive and scale sustainable e-commerce growth.
The Shift team was organized into 2 streams: a branding stream and a product design stream building the prototype out of weekly user research and agile team demands.
I co-led the branding stream and paired up with another designer for the product design conceptualization and testing.
This case study is focused on the branding process outcomes.
Brand Personality
Trustworthy
Clear
Efficient
Intelligent
Supportive
Leading team workshops to define the core of the brand: mission, vision, personality, tone of voice and name.
1.Top Needs workshop
2. Brand mission & vision
3. Brand Personality
4. Brand moodboards
5. Naming definition
6. Logo concepts
7. Landing Page
GUIDE
LINES✱
@ COTY
These guidelines are the outcome of 2 months branding discovery work that have involved most of the team.
Brand guidelines
Brand guidelines
The Shift team was organized into 2 streams: a branding stream and a product design stream building the prototype out of weekly user research and agile team demands.
I co-led the branding stream and paired up with another designer for the product design conceptualization and testing.
This case study is focused on the branding process outcomes.
